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The genius marketing people at Microsoft have decided to try to promote the Xbox with some savvy cross-promotional campaigns. What better brand to work with than Kelloggs!
If you are lucky, you might just open your box of cereal and get a toy to introduce you the excitement and quality of Xbox gaming! Like one of [...]

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On one phone call to Time Warner Cable to change details of my broadband service:

Number of pitches for offers or services: 5
Number of times I have to provide my phone number to look up my account: 2
Amount of time spent before getting a human being, excluding time holding: 4 minutes
Number of times I hear “We’re [...]

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Dear Human Resource Departments:
It is a fine notion to try and find ways to thank and recognize your employees. Being appreciated at work is rewarding and motivating, and doesn’t have to cost much.
For example, giving a small gift to acknowledge five years of service is a nice gesture. Ideally, here’s how it should work:

Once a [...]

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To all companies working on future games for the Xbox 360, may I offer some free interface tips?
When I am going to load or save a game on my 360, your software should look at all the possible storage devices that are connected. If, after doing this, you notice there is only one storage device [...]

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There’s an Avis not far from our apartment, so we’ve been using them when we need a car. (Believe it or not, like a lot of people who live in Manhattan, we don’t own a car of our own. But even if we need a car once a weekend every month, our annual car costs [...]

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